Enduvo Research · 2026 Immersive Training Benchmark
70 training, operations, and innovation leaders on where immersive is delivering, what holds most programs back, and how the organizations furthest ahead are moving past it.
Inside the report
What's inside
Six findings that frame the year ahead.
Who answered, and how the two surveys combine.
Where organizations sit on the maturity curve.
The outcomes active adopters actually report.
The job buyers hire training technology to do.
The obstacles that stall rollout, by segment.
The tension at the center of the buying decision.
Delivery, AI in content, systems and pricing.
The pipeline constraint beneath adoption.
How priorities shift across the two audiences.
Recommendations for L&D leaders and providers.
Obstacles, outcomes, maturity and tooling.
From the findings
Finding 01
The organizations running immersive programs report concrete, quantifiable gains. The benchmark finds those gains are rarely captured in the terms budget-holders and security reviewers sign off on, which is what keeps working programs from scaling. The report shows where that translation breaks down.
Finding 03
Among organizations still weighing immersive, proving outcomes is the dominant concern. Among those already running programs, it drops well down the list. The benchmark shows what drives that shift, and what it implies for anyone still deciding.
The ROI paradox, what buyers now value ahead of immersion itself, where demand for guidance concentrates, and the content bottleneck beneath the whole category.
Methodology
This benchmark aggregates two independent surveys fielded at the end of 2025: one XR-native, one representing the broader training profession. Read together, they describe the field as a whole and reveal where the leading edge and the mainstream diverge.
Respondents concentrate in the roles that specify, evaluate, and champion training technology: instructional designers, operations and process-improvement leaders, XR and simulation designers, and directors of training.
Source: Enduvo Immersive Training Benchmark, 2026 Edition. Combines surveys fielded at the Augmented Enterprise Summit (Dallas, September 2025; 52 respondents) and DevLearn (Las Vegas, November 2025; 18 respondents). Total: 70 respondents. Multi-select questions sum to more than 100%.
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